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A Life in Care Homes: How My Journey Shaped My Career in Care Marketing Care homes have been part of my life for as long as I can remember. My journey with care homes didn’t start with my career—it began in childhood, growing up around residents who felt like family. Today, as a marketing specialist […]
Marketing a care home is about more than just filling rooms. It’s about building trust, showcasing compassionate care, and reassuring families that their loved ones are in the best hands. However, many care homes fall into common marketing traps that limit their ability to attract the right residents. In this post, we’ll explore five of […]
In today’s competitive marketplace, standing out is no easy task—especially in the care home industry, where trust and reputation are paramount. With an increasing number of care providers vying for attention, adopting a niche marketing strategy can be a game-changer for care homes seeking to connect with their ideal audience. What is Niche Marketing? Niche […]
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